Gehirnfutter
Von Uli am 11. März 2006, 18:02
Bruce Sterling, mein absoluter Lieblingsfuturologe, über die Diskrepanz zwischen Sprache und Technologie:
Why do I go on about this? Because it matters. It's a serious part of the work of emerging technology. It's like naming and christening the baby. It's not the sex or the pregnancy, which create and grow the baby. It's the verbal incantation that turns the baby into a social actor. Now that we gave her a name – "Victoria" – now she is a legal person. Now she can be tagged ranked searched and sorted.
What's the victory condition? It's the reaction of the public. It starts like this: "I've got no idea what he's talking about." Then it goes straight and smoothly through to "Good Lord, not that again, that's the most boring, everyday thing in the world." That's the victory. To make completely new words and concepts that become obvious, everyday and boring.
Why do I go on about this? Because it matters. It's a serious part of the work of emerging technology. It's like naming and christening the baby. It's not the sex or the pregnancy, which create and grow the baby. It's the verbal incantation that turns the baby into a social actor. Now that we gave her a name – "Victoria" – now she is a legal person. Now she can be tagged ranked searched and sorted.
What's the victory condition? It's the reaction of the public. It starts like this: "I've got no idea what he's talking about." Then it goes straight and smoothly through to "Good Lord, not that again, that's the most boring, everyday thing in the world." That's the victory. To make completely new words and concepts that become obvious, everyday and boring.
